Board of directors


David Boronat

Founder and CEO of MyBestPlay

With an extensive knowledge on networks, David started his career developing the website of ESADE, a business school in Spain, where he earned a Degree in Business Administration.  That was how he became acquainted with agencies like Discovery Net and Ogilvy Interactive.

At the age of 23, he participated in the start up of a business consulting company called IdeasForChange, together with its promoters, Alfons Cornella and Xavi Creus.   David took advantage of this know-how, and, soon afterwards, he founded the Internet consulting company 'Multiplica', where he has been serving as CEO since 2000.

In addition to this, David is co-author of the book Vender más en Internet, and he regularly contributes to blogs like and


David Otero

CIO of MyBestPlay

David Otero is the Chief Information Officer of MyBestPlay, and he has worked for Multiplica since 2004.

He started his career as a web designer and programer, and then he focused on website programing and servers.

After gaining experience as a freelance technology consultant, he joined Multiplica in 2004.  It was there where he had the opportunity to promote original projects and to discover new areas of interest, such as Google Analytics.

In 2007, Otero started working for MyBestPlay, one of Multiplica’s project,  as its main web developer.  He is currently in charge of the programing and web development department of MyBestPlay.


Mara Avila

General Coordinator of MyBestPlay

Mara Avila is the General Coordinator of MyBestPlay, and she has collaborated with Multiplica since 2009.

With a ten-year background in communication and production, Mara started working for MyBestPlay as a translator, producer and PR for the English and French-speaking countries.  Soon after, she was named general coordinator at MyBestPlay in Argentina, and she started collaborating with some of Multiplica’s projects.

Prior to join MyBestPlay, she worked as a reporter and producer for Solo Tango Cable Channel, in Argentina, and she gained wide experience in artists’ management and PR.

Mara is an English translator, bilingual in French, and she is soon to earn a degree on Communication Sciences at the University of Buenos Aires.

  • Bookmark and Share